

In order to create my ident I used both Adobe Illustrator to first design the images to be used and then Adobe after effects to actually create the animation using said images from illustrator. I took screenshots of the created images on illustrator first and chose the colours I preferred. I managed to easily create a circle and triangle with the circle tool and then pen tool, also in order to make the letters M and C, I felt it would visually creative if we could edit at another copied circle and triangle and turn them into the actual letters. I took inspiration from The Weinstein Company ident in which they make 3 triangles become a W.



I used this photo to get this specific colour chart however I ended up going with my second colour tally as I preferred the other colours.


I used this photo to get this colour tally which I preferred to the other one I felt the first options colours were too bright.

This is the custom made M and C that I made from editing 2 triangles that and one circle, both the triangle and circle were copies of the ones used as the graphic element in my ident.
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