Evaluation question 5

evaluation question 3

evaluation question 1

http://www.slideshare.net/maxcochrane11/evaluation-question-1-updated-61738713

Evaluation question 6

https://prezi.com/meehbey1-xri/media-opening-sequence/

proliferation of hardware and content

https://www.slideshare.net/secret/LlhcendNcblwBG

How is ethnicity represented in the clip from ‘Hotel Babylon’

The representation in the clip from tv show ‘Hotel Babylon is presented to the audience through the uses of camera angles, editing, sound and mise en scene. In general the immigrants who are all workers at the hotel are shown to all stay in their ethnic groups as social groups. When the immigration officers come in they are all shown from quick cuts to panic and express lots of fear. The shot reverse shot of them getting into the room shows their support to each over and also shows the main woman’s stress and worrying to get them all in as soon as possible. The close up panning shot of all the immigrants inside the room show their facial expressions showing fear and anxiousness. The close up shot of the main woman also shows her stress rise when she realises there is still one person missing in the room. During the entire shots of the immigrants in the room they are all presented as vulnerable but they all support one another as they work like a team not leaving others behind showing they all have a connection. The close ups with the immigration officer show him to keep a serious and slightly angry facial expression representing him as the crueller character audiences are supposed to dislike. The quick cuts of the immigration officers capturing the immigrant who never made it present his panic in the situation and creates more tension and represents him as a victim. The final shot of the clip panning across the immigrants having lunch show them as very ethnically dependant as they do not mix when eating they all sit in their own ethnic groups and are represented as very stereotypical. The shot of the black people stays for longer as they are shown to be the only ones genuinely saddened by the immigration officers deporting one of them.

The characters are also represented as vulnerable by the editing of the clip the fast pace as the tension builds presents them as weak and in need of support and help. The pace changes between the immigrant cleaner being found and captured and the people standing in the room, it builds again when one of the diabetic immigrants pass out and they are all represented as supportive as they all go to her.

The mise-en-scene in the clip helps present the immigrants as hard working and attempt to present themselves well as they make sure they dress smartly and neat unlike the immigration officer who show to be dressed in an uneaten scruffy way representing him as crueller and rougher than the immigrants.

The sound used in the clip is also very vital in how the characters are represented, as the immigrants are moving into the room in fear and panic the non diegetic sound is louder and more fast pace to create more tension and drama and a gripping feel. Once in the room and during shots of the immigrant still outside the non diegetic sound is much quitter much like the immigrants trying to remain silent. Some of the dialogue also represents the immigrants as underrated in their abilities and talents as the man who helped the diabetic lady showed great knowledge of medicine and biology and says “I wasn’t always a cleaner” representing him as a victim of society for when he could be a doctor he is instead in a much worse job due to his ethnicity. The phrase “rules of the game” said by the immigration officer shows how little he cares about the very serious matter and represents him as cold and unnecessarily harsh and selfish further presenting the immigrants as unfortunate and vulnerable.

In general these four areas manage to represent the immigrants as supportive team players but very vulnerable and underrated, they share some stereotypes but are presented to be more likable by audiences unlike the immigration officers who are presented as cruel characters who we want to lose in what they consider “the game”.

“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?

I think cross-media convergence and synergy are a vital process in having a successful market of different media products, it creates opportunities to increase the awareness of the products and then increase profits. Synergy allows a certain product e.g a movie to take advantage of another type of media such as video games and soundtracks like the movie ‘Star Wars The Force Awakens’ then went on to be released around the same time as the video game ‘Star Wars Battlefront’ which would appeal to a wide range of audiences which could be possible fans of the film series or not. Since both the game and movie are obviously related to each over and being released at around the same time, it allowed a wider audience to become aware of both and would then cause the appeal of the movie to broaden as the people playing the game will know something about it and vice versa with people watching the film will then be more interested to play the game. Another example of this same area would be the soundtrack of the movie in which people may download music that is used within the film. Before the films release there was the release of also a cartoon series aimed at a younger demographic called ‘Star Wars Rebels’. Being aimed at younger audiences and also a cartoon it was easier to understand and would cause younger audiences to be more appealed to the coming movie of the same franchise. Also with this being done if audiences of one of the certain media areas enjoyed the game or movie depending which one they used, they could then inform others who do not know about them and then could increase the size of the audiences for the products which could lead to more popularity and eventual profits. Also action figures of the characters within the film were made aimed at younger audiences but then the younger audiences who see the film would have lots of appeal and a want to purchase these products.

Another way in which synergy worked with Star Wars The Force Awakens was on Sky a month before the release of the film they had a channel called ‘Sky Star Wars’ which only played the six star wars films on repeat as to increase the excitement for the new instalment and also bring extra awareness to the old movies while also then increasing the amount of people using Sky in order to watch them benefitting both the new film and Sky.

A disadvantage of this could however could then be that if some audience were to play the game or watch the movie or just listen to the soundtrack and were dissatisfied with the product they listened to/played/watched then the other media types would become less appealing to those audiences, of course the market would have made some money from the audience using the specific type of media, but they miss out on a chance to make so much more because of this. Also dissatisfied audiences could tell others about it and talk about how they felt it was not worth it and so it reduces the amount of target audience as the general appeal to see the movie or play the game is reduced.

Convergence is when combining two or more mediums in the media for example TV/ computer graphics / radios and websites. Difference between convergence and synergy is that while both involve media products synergy can involve non media products like action figures, books. Star Wars The force awakens was in many magazines and news papers to increase awareness of the film. All these in full strongly benefit the market of the media products for audiences with a wide variety of options for them. I feel even with the risks and possible backfire in general synergy and cross media convergence are very vital for a successful market in the media.